Barbara Kessler

Barbara Kessler, Marketing Director
CrossAmerica Partners

Barbara Kessler brings decades of expertise in the food, beverage, and convenience retail sectors, with a proven track record of driving innovation and growth in foodservice. As Senior Director of Food and Beverage for The Wills Group, Barbara oversees the strategic development of Dash In’s foodservice offerings across the Mid-Atlantic region. Her leadership has been instrumental in elevating the brand’s culinary program, crafting modern menus, and redesigning retail concepts to meet evolving customer expectations.

Barbara’s passion for innovation aligns with the mission of CFVG to reimagine the role of foodservice in the convenience channel. She is deeply committed to knowledge sharing and collaboration, believing that cross-functional partnerships and bold ideas are essential to shaping the future of convenience foodservice. A recognized industry leader, Barbara was honored as a 2022 Top Women in Convenience, Senior Leader Level.

Through her work, Barbara continues to champion excellence in foodservice, creating memorable guest experiences while delivering measurable results for her organization and the industry at large.