Christian Warning
Christian Warning, Founder and Managing Partner
The Retail Marketeers
Christian Warning is the founder and Managing Partner of The Retail Marketeers, a Hamburg (Germany) based consulting firm focused on retail convenience in its many forms. Christian, an alumni of the University of Hamburg , has for 13 years worked for Shell, eventually becoming the head of its billion-dollar non-fuel retail business in the German market. Following this, he oversaw the development of Germany’s largest convenience store franchise chain outside fuel stations at Deutsche Bahn (German railway). The Retail Marketeers are sought-after experts in the rapidly evolving roadside retail and mobility omnichannel business. The company uniquely combines a deep knowledge of daily operations with strategic insights while its boutique size guarantees focus and efficiency. Its ability to swiftly integrate retailer’s needs with vendor’s capabilities is at the core of a successful and cost-effective market-entry and transition strategy. For this, The Retail Marketeers create ideas and tailor-made processes, while putting clients in touch with just the right people to bring these ideas to life. Thirty plus years of hands-on industry best practice, together with an unprecedented network that encompasses manufacturers, wholesalers and pivotal company executives make the company a powerful ally for any convenience venture.
Christian is the chair of the Swiss Convenience Retail and forecourttech, the global leading pure tech focused matchmaking conference for the convenience & mobility industry.
Christian is the NACS Relationship Partner for German speaking markets (D-A-CH) and the proud host of the annual NACS Convenience Leaders Exchange in Hamburg. As an advisory board member to 2 global acting petrol station specialists he visits more than 1,000 gas stations and convenience stores in many different countries yearly.
Christian serves as the chairman for the mobility gastronomy vertical within the ICA Network in Germany. With more than 350 members, the ICA Executive Network is a strong community and sets standards as a networking platform where the top management levels of food service companies meet for regular events.