Don McKenzie

Don McKenzie, CEO
The Imagine Group

Don McKenzie is a seasoned chief executive and board member with a track record of building, transforming, and scaling marketing and communications businesses through organic growth, operational improvement, and strategic acquisitions. His leadership experience spans privately held, private-equity-backed, and public companies, with a consistent focus on value creation, technology-enabled transformation, and talent development.

Don currently serves as Chief Executive Officer and Board Member of The Imagine Group, a national provider of visual communications, print production, and experiential marketing solutions serving the retail, convenience store, grocery, QSR and entertainment industries. Under his leadership, the company has focused on operational excellence, technology-driven capabilities, and strategic growth initiatives designed to strengthen market leadership and long-term enterprise value.

In addition to his executive role, Don serves on the Board of Directors of OSG Connect, a leader in Customer Communications Management, where he contributes expertise in corporate strategy, industry transformation, and growth initiatives.

Throughout his career, Don has held senior leadership roles at several prominent organizations, including President & Chief Growth Officer of Innovairre, and previously President and CEO of SourceLink, Direct Group, Petsky Prunier, CC3, and SuperCoups. In these roles he led large-scale business transformations, executed acquisition and integration strategies, and drove sustained operational and revenue growth.

Don has also advised leading organizations and investors on strategy and competitiveness. His advisory experience includes service on the Competitiveness Council at Cerberus Capital Management, as well as advisory roles with HomeValet and Azimuth GRC.

An active contributor to the marketing and communications industry, Don previously served two terms as Vice Chairman of the Direct Marketing Association, the world’s largest trade association supporting nonprofit and commercial direct marketers. He is also a frequent speaker at domestic and international conferences on topics including M&A strategy, data-driven marketing, leadership during transformation, and integrated communications.