Douglas New

Douglas New, Founder
New Edge Advisory

Doug has held C-level technology leadership positions in the retail convenience and fuel industry for 15 years, most recently as the Chief Information Officer at Nouria Energy, a 300+ chain, with responsibilities for defining Nouria’s strategic technology direction, leading the technology efforts related to acquisitions, including the acquisition of Enmarket’s 132 stores and 26 carwashes, business and technology initiatives, and ensuring effective day-to-day support to stores, car washes, and office personnel. Before Nouria, Doug served as Chief Technology Officer for Yesway, a $1.2B chain of 400+ convenience stores, including the integration of 305 Allsup’s stores as part of that acquisition. Prior to Yesway, Doug spent six years as Chief Information Officer for Tedeschi Food Shops, a chain of 190 convenience stores.

Before transitioning to his new career in convenience and retail fuel with Tedeschi’s, Doug held multiple executive-level technology positions at Putnam Investments, a Boston-based financial management firm, and has held senior-level technical positions at Computer Sciences Corporation, Verizon (Bell Atlantic), the United States Senate, and Northern Telecom. Doug served on the Board of Advisors for Conexxus for 15 years, including multiple terms as chairperson, and chaired the Conexxus Innovation Research Committee. Doug received his M.S. from George Washington University and his B.A. from DePauw University.

Doug retired from Nouria in 2025 and established New Edge Advisory to provide business and technology consultant services.