Frodi Hammer

Frodi Hammer, VP & Founder of A2i Technology
A2i by OPIS, A Dow Jones Company

As the VP and Founder of A2i Technologies at A2i by OPIS, a Dow Jones company, Frodi Hammer is a pioneer in implementing artificial intelligence within the retail industry. He serves as the chief architect and driving force behind PriceCast, a revolutionary self-learning algorithm designed for fuel price optimization. A2i by OPIS is an advanced AI firm that specializes in customer-centric fuel pricing.

Earlier in his career, Frodi was a Ph.D. researcher in AI at the University of Southern Denmark. His academic research, which earned recognition at various international conferences, was foundational to creating PriceCast’s unique, customer-focused algorithm. By merging sophisticated artificial intelligence with rigorous compliance standards, PriceCast empowers fuel retailers to navigate intricate markets with confidence. It replaces obsolete, rule-based mechanisms with predictive, customer-centric pricing models that enables fuel retailers to meet their strategic objectives ethically, transparently, and successfully.