Mark Hawthorne

Mark Hawthorne, Chief Innovation and Strategy Officer
Upshop

Mark is a senior food retail executive with nearly 20 years of experience at Safeway and Albertsons Companies, where he helped build enterprise capabilities across pricing, promotions, merchandising, loyalty, and shopper analytics.

He later served as a Partner at Nsight, advising grocery retailers and food retail technology providers on market strategy, operating models, and technology investments that deliver measurable results.

Mark is now Chief Innovation and Strategy Officer at Upshop, leading market strategy, growth, and value realization. He works closely with retail executives to support long-term planning and ensure technology investments translate into real business outcomes.