Nicolas Wignall, Director of Strategic Accounts
Upside

Nick Wignall is the Director of Strategic Accounts at Upside, a digital marketplace transforming how brick-and-mortar retailers drive measurable profit. With four years at Upside and over a decade of leadership in the consumer goods and energy sectors, Nick specializes in turning complex retail challenges into scalable growth opportunities.

Prior to joining Upside, Nick spent 10 years at Altria in various leadership capacities, including Southeast Region Manager for Industry Engagement. This background in sales analysis, team leadership, and industry advocacy allows him to navigate the intricate needs of enterprise stakeholders with a data-driven, merchant-centric perspective. Nick holds a Bachelor’s degree in Marketing from Iowa State and an MBA from Tennessee Tech. Nick has previously served on the Board of Directors at other CPG associations throughout the Southeast; including Florida Association of Wholesale Distributors (FAWD), Georgia Association of Convenience Stores (GACS) and Alabama Wholesale Distributors Association (AWDA).