Peter Juzenas

Peter Juzenas, Vice President
fireside MARKET

I’m a proven leader that is known in the industry as a Customer, Strategy, Loyalty, Marketing, Operations and Change Management Expert. In all previous roles I’ve shown a consistent track record of great results by making data-led decisions and using my ability to creatively and dynamically solve problems. My entire career has been based around understanding and elevating the customer experience (internal & external) to drive KPIs. A key to those results has been my ability to develop top talent, leverage strong cross functional partnerships and influence across various levels of leadership.

In my role with fireside MARKET at Potawatomi Ventures I am leading their newest business. Fireside MARKET is the newest convenience store brand in the WI area, and it’s ready to rapidly grow. We opened our first location in Slinger, WI in Fall, 2025, and now we are preparing to open other locations. Fireside MARKET is a food first convenience store that provides the ultimate guest experience while making everything easier for your busy life. From the premium, made to order food, to the “best in class” guest service to an incredible building to the best team members around…you will love the experience at fireside. I’m beyond honored to be leading this business and can’t wait to see where we take it!

Prior to this role I was with Kohl’s for 15 years. I loved my time at Kohl’s and the career challenges it always presented. In my last role, I successfully led the acquisition and execution of the Kohl’s Card and Rewards programs, ensuring alignment and consistent communication across all levels of Store, Marketing, and Corporate leadership. I spearheaded the testing and launch of several new versions of the Loyalty program. This included launching the latest version of the Rewards program, Loyalty in Sephora shops, a new value prop of the private label credit card, and launching the co-branded credit card. Since 2021, I increased loyalty enrollments by over 400% year over year and increased Rewards transactions at POC from 55% to 80%. This was testament to my strategic vision and execution capability. All this was accomplished while always meeting financial goals and budgets.

I was able to accomplish all this because of the way I built and developed my teams. From 2021-2024, my org had the top engagement results in the company because I always delivered an experience for my teams where development, inclusion, idea sharing, fun and diversity were always paramount. Nobody builds and engages teams better than I do.