Frank Beard
Frank Beard, Head of Marketing
Rovertown
I'm a Des Moines, Iowa-based marketer, speaker, and writer who focuses on the convenience retailing industry. I'm currently the Head of Marketing at Rovertown, the leading app platform for convenience retailers. Past affiliations include Standard AI and GasBuddy.
I frequently speak at events where I focus on 1) convenience retail trends, 2) retail technology, and 3) lessons from having visited thousands of convenience stores across the United States and internationally. Past presentations include the NACS Show, National Restaurant Association Show, Summer Fancy Food Show, NACS CEO Summit DACH, Handel & Wandel, AACS Convenience Leaders Summit in Sydney, and numerous regional and corporate events.
My analyses and commentary have been featured in the Wall Street Journal, NPR, Bloomberg, Grocery Dive, the Washington Post, Atlas Obscura, and more. I currently write a monthly column for C-Store Dive called "The Road Ahead."
On a personal level, I once spent a month eating at convenience stores to prove that healthy on-the-go options do exist. I'm also an active cyclist and enjoy participating in RAGBRAI—the nation’s oldest, longest, and largest organized bike ride.
Kristina Anderson
Kristina Anderson, Chief Service Officer
Midwest Petroleum Company
Kristina manages the Human Resources, Training and Development, Maintenance, Construction, Petroleum Construction, transportation and IT Departments for Midwest Petroleum Company.
Hal Adams
Hal Adams, Former Director
OXXO USA
Throughout Hal’s 40 year career in the convenience and fuel retailing sector he has had Significant experience in all aspects of developing and operating best in class retailn organizations. Having started his retail career on the graveyard shift in a Stop n Go store in Ventura, California and subsequently assigned to various store and field management positions, he has kept an operator’s perspective throughout the years. After serving as the Chief Marketing Officer for Valero Energy’s retail holding company, he was key to taking that group to the public market in the spin to CST Brands and serving as President, Retail. Hal subsequently served as CEO for MAPCO Express.
Hal earned a BA degree in Business Economics at the University of California, Santa Barbara and an MBA with a concentration in Leadership at the University of Texas, San Antonio. He also completed the Stanford Executive Program at the Graduate School of Business of Stanford University.
He lives with his wife, Carolyn in San Antonio, Texas. Hal and Carolyn have two adult children and two granddogs, but are looking forward to being grandparents (to a human) for the first time this spring.