Garrett Fitzgerald
Garrett Fitzgerald, Sr. Director, Transportation Electrification
Smart Electric Power Alliance
Garrett Fitzgerald is a seasoned expert in transportation and building electrification, bringing over a decade of experience in advancing clean energy solutions. Since joining SEPA in 2021, Garrett has led efforts to drive beneficial electrification of transportation and buildings, working with utilities and stakeholders to enable a smooth transition to a highly electrified, low-carbon future. Now serving as Senior Director of Transportation, he oversees strategy execution, industry engagement, and the development of research and content to accelerate electrification.
Prior to SEPA, Garrett spent eight years at Rocky Mountain Institute, where he built and led the electricity program in India, accelerating electric vehicle adoption and clean energy integration. He managed RMI's Fleet Electrification program, co-led the EV-Grid initiative, and contributed to key projects on energy storage, distributed solar, and load flexibility. His expertise spans EV charging infrastructure, EV-specific tariff design, energy storage, and demand-side flexibility.
Garrett holds a BS in Mechanical Engineering from Santa Clara University and both an MS and a Ph.D. in Earth and Environmental Engineering from Columbia University, reflecting his deep commitment to advancing sustainable energy systems.
Santiago Ferreccio
Santiago Ferreccio, Head YPF FULL
YPF SA
Business Administrator with a Postgraduate degree in Business. Oriented to commercial management, operations, and new business development, with analytical thinking, negotiation, planning, and organization skills.
Vast experience with more than 20 years in Convenience Retailing, Sales, Marketing, and Operations, leading oil companies in the Argentine market. I emphasize my experience in the formation and management of heterogeneous client-oriented work teams, obtaining
results and providing advice. Member of the YPF Commercial School, training 1000+ employees.
Kevin Farley
Kevin Farley, President
Farley Retail Advisors
Brand Marketing, Merchandising Strategies & Concepts, Organizational Development, B2B Strategic Sales, Domestic and International Partner Alliances
Kevin Farley serves as Impact 21’s Chief Client Officer responsible for strategies to grow and support the company’s industry and client relations across the specialty retail, convenience, and energy channels. Kevin brings a long history of building critical relationships and alliances across industries. He has played an active role in advancing the convenience industry as a long-standing member and current Supplier Board Chair for the National Association of Convenience Stores (NACS). He also serves on the Digital Marketing Advisory Board at the University of South Florida.
Throughout Kevin’s career, he has led the charge for retail innovation and solutions, bridging the gap of brick and mortar and e-commerce by focusing on consumer in-store experience. Kevin will support Impact 21 in leading efforts with our clients to deliver a seamless customer experience – streamlining all customer touchpoints through innovation and integration of customer-facing solutions.
Kevin comes to Impact 21 from GSP Companies, where he most recently served as the Chief Operating Officer, responsible for the overall day-to-day operations including the retail accounts team, client success, and the Retail Production Divisions. At GSP, Kevin fostered strategic partnerships with retailers, suppliers, and service providers to accomplish key strategic goals, scalable growth, and improving overall operations and customer service to clients.
Prior to his time with GSP, Kevin worked in the energy sector. He served as the Regional Business Director at Telvent (acquired by Schneider Electric) in the Middle East. He was responsible for Sales and Project Execution for the Middle East, Asia, and Africa, with a strategic focus on IT-related sales and marketing efforts. He also held senior roles as Telvent’s Product Manager and Project Engineer, each with global responsibility, and served as Manager of International Projects for Valmet Automation, in Ankara, Turkey where he resided for two years.
Growing up in Banff, Canada, Kevin earned his Bachelor of Science in Computer Engineering from the University of Alberta. He later ventured off to gain his Master of Business Administration from HEC, an international school based in Paris, France. Kevin made his way to the United States and established his home in Tampa, Florida. Kevin is the father of two adult children. As a former drummer in a band, Kevin is still a big fan of music, along with hockey and his local curling club.
Todd Fangman
Todd Fangman, Sr. Foodservice Mgr
Wills Group (Dash In)
I am the Senior Foodservice Manager at Dash In, where I oversee supply chain strategy and lead menu innovation. Prior to joining Dash In, I served as Director of Culinary for a restaurant group, overseeing P&L performance, menu development, and chef leadership across multiple brands and states. I specialize in building and retaining strong teams, disciplined cost management, and developing craveable menus that are operationally scalable.
Steve Evans
Steve Evans, Chief Technology Officer
Haffner's Energy North Group
A business-focused technology leader with 20 years’ experience in Fortune 200 engineering and oil and gas companies, Steve Evans serves as the Chief Technology Officer for Energy North and Haffner's, responsible for all technology services across its five business entities. From the phones, computers and ERP systems in the offices to the handheld devices in the convenience stores to the dispatch software used by the delivery drivers, Steve and his team ensure that technology services are strong, secure and seamless.
Steve Evans
Steve Evans, Chief Technology Officer
Haffner’s Energy North Group
As the Chief Technology Officer at Haffner’s, I spend me days building technology solutions that move our five lines of business forward. In that capacity, I’ve spent time learning our car wash business and our upgrading car wash technology.
I’m a twenty plus year veteran of the Oil & Gas business and have had the good fortune to work up and down the value chain.
Steve Estepp
Steve Estepp, President
Estepp Energy|Estepp's
Steve Estepp grew up in the gas station business while working for his dad and has witnessed firsthand many of the changes that have occurred in the industry over the past 30 years. He attended the University of Richmond (Va.), where he received his undergraduate degree in Accounting in 1998. (Side note he worked weekends at a Shell service station there his freshman year.) While completing his degree, Steve worked part time his senior year for the public accounting firm KPMG and two more years after graduation, specializing in auditing. In 2000, Steve returned to the family business, during which time he obtained his MBA from the University of Kentucky with a concentration in accounting and finance. In 2010, Steve became 100% owner of Estepp's Friendly Shell and set the company on a path toward strategic growth and diversification. In 2012, Steve founded Estepp Energy which acquired an existing Shell wholesale distributor. Since then, Steve has grown both the retail and wholesale sides of the business. Estepp's Friendly Shell operates 11 convenience stores and is a franchise with Subway, Little Caesars, The UPS Store, and Hot Head Burritos. Estepp Energy supplies fuel to about 100 branded locations and operates its own fleet of trucks to transport the fuel.
Jorge Escuin-Rubio
Jorge Escuin-Rubio, Head of Strategy and Business Development – Mobility
REPSOL SA
With 30 years of experience in the energy sector, Jorge has spent almost his entire professional career in Repsol.
He began in 1994 in different sales and management positions in the Service Stations Business. He continued his professional growth by leading teams in Planning and Control Downstream Business, Regulatory Affairs, until he reached his current position as Director of Strategy and Business Development in the mobility area where, together with a great team, he works hard to provide customers with products and services wherever, whenever and however they need them.
An advocate of a fair energy transition, which ensures the promotion of efficient and sustainable mobility, from technological neutrality to excellence in customer experience, Jorge is leading the deployment of a new 100% renewable diesel at 1,500 sites in Spain and Portugal by the end of the year.
Over the last few years, he has also promoted the transformation of service stations in the Repsol group, with significant projects such as the creation of a new model of semi-proximity store, SuperCor Stop and Go, the set up the largest digital network of carwashes in Spain, Repsol Klin or several partnerships with leading brands such as El Corte Inglés, Amazon, Starbucks, Nespresso, Disney, …
He is also a member of the board of directors of Wible which is the car sharing company that Repsol has in Madrid, together with the Korean automaker KIA.
With a degree in Business Administration, he also holds an MBA from IESE business school.
Company description:
Repsol is a multi-energy company committed to a sustainable world with a forward-looking vision based on innovation and efficiency.
Repsol has a diverse team of more than 24,000 employees representing 79 nationalities who work across 29 countries.
They search for, produce, transform, and sell the oil and natural gas they obtain, in the knowledge that they need to meet both current and future energy needs.
Repsol is present throughout the entire energy value chain cycle, ranging from oil and gas exploration and production to low-carbon electricity generation and the production and marketing of energy solutions for the home, industry, and mobility.
It offers many solutions to meet society's essential needs, always guaranteeing the highest quality, safety, and efficiency of all its products and services, developed with the highest technological innovation. Repsol provides its customers with all the energy solutions they need for transportation, home, or business.
Repsol is Leading the energy transition with the aim of achieving the primary goal of becoming net zero by 2050. It relies on various lines of action in line with the targets set out in the Paris Agreement. To reach this goal, Repsol has set itself a demanding roadmap, including ambitious emissions reduction targets initially established in its 2021-2025 Strategic Plan and updated on Repsol ESG Day.
Digitization and technology are fundamental in meeting its goal of being a net-zero emissions company by 2050. It relies on digital technologies such as artificial intelligence, robotic process automation (RPA), cloud solutions, advanced data analytics, and more. In addition, Repsol boasts its research center, the Repsol Technology Lab, where more than 250 experts work on the development of new technological solutions for the energy industry's entire value chain.
Ambition, technology, and project execution enable Repsol to increase the speed at which they achieve this target.









