Will Welch
Will Welch, Director of Foodservice
Kwik Trip
I serve as the Director of Foodservice, supporting and developing Food Service District Leaders while driving consistent execution across food programs. My focus is on selling more food safely, strengthening leadership, and partnering across teams to deliver quality, efficiency, and continuous improvement.
Michelle Weckstein
Michelle Weckstein, Director of Food and Beverage Brands
Southwest Georgia Oil dba SunStop
Michelle Weckstein is the Director of Food and Beverage Brands at SunStop.
In Weckstein’ s role as Food and Beverage Brand Director, she mentors and fosters the development of a highly talented team of foodies with a passion for quality, and culture of excellence.
Michelle’s vast industry experience stems from a variety of roles in Human Resources and restaurant operations where she has created training and development programs, management leadership programs and operational systems for other companies that include Pizza Hut, Applebee’s, Winking Lizard Tavern, Inc., and Parker’s Kitchens.
Michelle offers diverse industry insight and is considered a subject matter expert by her peers in foodservice systems, executional efficiency and profitability, building operational consistency, understanding costs and margins, development of people, and product development.
Under Weckstein’s leadership, the “Eat’s Southern Cookin’” and “Eat’s Fresh on the Go” brands were created and implemented in 38 of the company’s locations. Weckstein is committed to continuing the growth of those brands while making the company’s non-traditional deli locations a destination for fresh, quality, grab-and-go food. She is driven to enhance the guest experience and raise the standard for exceptional food service within the convenience store industry.
Weckstein is a graduate of the University Akron and is a certified ServSafe Instructor and registered examination proctor through the National Restaurant Association.
Michelle and her husband Bob reside in Thomasville, GA and have two sons, Anthony and Alex.
SunStop is owned and operated by Southwest Georgia Oil Co Inc. based in Bainbridge, Georgia. The company employees more than 1000 people and operates 80 SunStop convenience stores in Alabama, Florida, and Georgia. It is ranked the 86th largest convenience store operator in the country.
Derek Thurston
Derek Thurston, Director of Foodservice
Cliffs Local Market
Serving as Director of Food Service Operations, Derek, a seasoned QSR professional, has played a key role in enhancing food operations and driving significant growth for a well-established CNY convenience store chain.
Starting early in age within the restaurant industry, Thurston joined the Subway brand in high school. He worked at multiple Subway Sandwich Shops while earning an Associate degree in Restaurant Management from Morrisville State College and later a Bachelor's Degree in Broadcasting Mass Communication at Oswego State University.
Upon graduation, Thurston joined Subway Development of CNY as a Field Consultant, providing operational and profitability support to over 200 Subway locations in the region. During this time, he also worked with Auntie Anne’s and Taco Del Mar franchises, assisting with store openings and ongoing operational support.
In 2015, Thurston joined a franchise of the growing local company Nice and Easy Grocery Shoppes, which later rebranded as Cliffs Local Market. His deep expertise in the quick service restaurant industry has been instrumental in the growth of Cliffs’ food service operations. Under his leadership, Cliffs launched Recipe Based Inventory, refined its menu offerings, and launched several successful local LTOs. The company is known for its commitment to in-house food preparation and advanced industry practices.
Passionate about his community, Thurston enjoys volunteering his time to coach youth sports. In his free time, he enjoys outdoor adventures with his wife and two children: Darren and Alaina.
Wes Stone
Wes Stone, CEO
Ultimate Sales
My commitment to the convenience store industry runs deeper than business—it’s my passion, my family legacy, and my life’s work.
In 1994, I founded Ultimate Sales with a simple but radical idea: focus exclusively on food for the c-store channel. While competitors chased scale, we chose specialization. That focus reshaped the category and helped ignite the modern food-to-go movement across North America. Today, Ultimate connects award-winning brands with more than 140,000 convenience stores, driving growth for the nation’s top manufacturers through strategy, execution, and relentless follow-through.
After 25 years leading c-store foodservice, we’re evolving again—expanding our reach across all key categories, from snacks and candy to packaged beverages. This next chapter builds on decades of trust and partnership with retailers, distributors, and suppliers who know we deliver from concept to consumption.
C-stores aren’t a division of our business—they are our business.
At Ultimate, integrity, service, and excellence aren’t slogans—they’re standards. Our team contributes over 800 volunteer hours each year, living our belief that success means more when it gives something back.
Jac Moskalik
Jac Moskalik, VP of Food, Innovation and Strategy
Global Partners, LP
Passionate and strategic foodservice executive with 25+ years of experience in marketing, food service, category management, operations, supply chain and sales for both retail and distribution. Proven track record on financial deliverables in leadership with demonstrated expertise in P&L management. Possesses strong interpersonal, analytical, negotiation and communication skills.
Gitika Mehan
Gitika Mehan
RaceTrac, Director Food Safety & Quality
A passionate food industry executive, with diverse background of food categories, who is a technical thinker while being customer-centric. I am very comfortable engaging with all levels of management, while leading and coaching team members as needed.
- Approximately 30 years food industry experience within the USA and Canada, with broad influence from executive management to line workers.
- Skilled Quality / Food Safety professional with experience developing, managing and executing quality management systems including GMPs, HACCP and Food Safety Plans required by the Food Safety Modernization Act, regulatory relations/programs and internal/external certification programs.
- Understanding of FDA (US Food and Drug Administration), CFIA (Canadian Food Inspection Agency) regulations, SFCR (Safe Food for Canada Regulations) and the USDA (United Stated Department of Agriculture).
- Seasoned communicator comfortable presenting at all levels within the organization.
- Experienced leader of teams able to organize and lead people with diverse backgrounds to achieve a common objective.
- Food Safety Modernization Act Preventive Controls Qualified Individual (PCQI) Certified.
- Multiple Food Category experiences: coffee, pasteurization (pickles and salsa), frozen foods (eggos, pancake, entrees, meat and meat alternatives) bakery products, cookies, crackers, cereal, nutritional bars, processed cheese, sauces, thermal processed beverages, poultry, fruits and vegetables.
- Knowledge of Food Safety and Quality expectations within food manufacturing facilities, restaurants, retail
stores and DC operations.
Don McKenzie
Don McKenzie, CEO
The Imagine Group
Don McKenzie is a seasoned chief executive and board member with a track record of building, transforming, and scaling marketing and communications businesses through organic growth, operational improvement, and strategic acquisitions. His leadership experience spans privately held, private-equity-backed, and public companies, with a consistent focus on value creation, technology-enabled transformation, and talent development.
Don currently serves as Chief Executive Officer and Board Member of The Imagine Group, a national provider of visual communications, print production, and experiential marketing solutions serving the retail, convenience store, grocery, QSR and entertainment industries. Under his leadership, the company has focused on operational excellence, technology-driven capabilities, and strategic growth initiatives designed to strengthen market leadership and long-term enterprise value.
In addition to his executive role, Don serves on the Board of Directors of OSG Connect, a leader in Customer Communications Management, where he contributes expertise in corporate strategy, industry transformation, and growth initiatives.
Throughout his career, Don has held senior leadership roles at several prominent organizations, including President & Chief Growth Officer of Innovairre, and previously President and CEO of SourceLink, Direct Group, Petsky Prunier, CC3, and SuperCoups. In these roles he led large-scale business transformations, executed acquisition and integration strategies, and drove sustained operational and revenue growth.
Don has also advised leading organizations and investors on strategy and competitiveness. His advisory experience includes service on the Competitiveness Council at Cerberus Capital Management, as well as advisory roles with HomeValet and Azimuth GRC.
An active contributor to the marketing and communications industry, Don previously served two terms as Vice Chairman of the Direct Marketing Association, the world’s largest trade association supporting nonprofit and commercial direct marketers. He is also a frequent speaker at domestic and international conferences on topics including M&A strategy, data-driven marketing, leadership during transformation, and integrated communications.
Ryan Krebs
Ryan Krebs, Sr Director of Food & Beverage
Sprint Mart
Ryan Krebs began cooking in local restaurants at age 15. He received a degree in Culinary Arts from Johnson & Wales University, as well as a Dietary Manager's Certification from the University of North Dakota. In addition to restaurants, his experience as an Executive Chef has included country clubs, hotels, private catering and healthcare. Since 2015, Ryan has held c-store Foodservice Leadership roles at Rutter’s, Enmarket & currently at Sprint Mart. Sprint Mart is based in Tupelo, MS and operates 94 locations in MS, AL and LA. Ryan has been nationally recognized during his c-store career as the Foodservice Leader of the Year and Top Chef in Convenience. In addition, Sprint Mart has been recognized as the 2026 Foodservice Innovator to Watch.
Kris Klinger
Kris Klinger, VP Auxiliary Services
Boston University
Kristian Klinger, Vice President, Auxiliary Services began his tenure at Boston University in October 2022. Kristian has more than 30 years of experience in hospitality and auxiliary services. He spent the previous two plus years as Senior Associate Vice President of Auxiliary Services at Syracuse University. In this role, he oversaw operations in Food Services; Housing, Meal Plan, and I.D. Card Services; Parking and Transportation Services; Drumlins Country Club; Minnowbrook Conference Center; the Sheraton Syracuse University Hotel and Conference Center; the Lubin House; the Syracuse University Campus Store and Trademark Licensing.
Prior to joining Syracuse University, Kristian spent 11 years as Assistant Vice President within the University of Southern California’s (USC) Auxiliary Services department. While at USC Kristian also taught an introduction to foodservice class that was part of a Master’s in Dietetics program through the USC Davis School of Gerontology. Kristian earned his EdD at the USC Rossier School of Education, his MBA at the USC Marshall School of Business and holds a bachelor’s degree in German and International Relations from the same university. Kristian is a veteran of the United States Marine Corps where he proudly served our country as an air traffic controller.
As Vice President for Auxiliary Services, Kristian and his team below have oversight and leadership responsibilities of Food Services and Convenience Stores, Housing, Parking and Transportation, Events & Conferences, Agganis Arena, Fitness & Recreation Center, Barnes & Noble @ BU, Vending Services and Trademark and Licensing. As Auxiliary Services touches nearly every aspect of University life, Kristian and his team collaborate with other campus and community leaders to advance a number of key initiatives in an effort to enhance the living and learning experience for the University’s diverse student population.