Peter Juzenas
Peter Juzenas, Vice President
fireside MARKET
I’m a proven leader that is known in the industry as a Customer, Strategy, Loyalty, Marketing, Operations and Change Management Expert. In all previous roles I’ve shown a consistent track record of great results by making data-led decisions and using my ability to creatively and dynamically solve problems. My entire career has been based around understanding and elevating the customer experience (internal & external) to drive KPIs. A key to those results has been my ability to develop top talent, leverage strong cross functional partnerships and influence across various levels of leadership.
In my role with fireside MARKET at Potawatomi Ventures I am leading their newest business. Fireside MARKET is the newest convenience store brand in the WI area, and it's ready to rapidly grow. We opened our first location in Slinger, WI in Fall, 2025, and now we are preparing to open other locations. Fireside MARKET is a food first convenience store that provides the ultimate guest experience while making everything easier for your busy life. From the premium, made to order food, to the "best in class" guest service to an incredible building to the best team members around...you will love the experience at fireside. I'm beyond honored to be leading this business and can't wait to see where we take it!
Prior to this role I was with Kohl's for 15 years. I loved my time at Kohl's and the career challenges it always presented. In my last role, I successfully led the acquisition and execution of the Kohl’s Card and Rewards programs, ensuring alignment and consistent communication across all levels of Store, Marketing, and Corporate leadership. I spearheaded the testing and launch of several new versions of the Loyalty program. This included launching the latest version of the Rewards program, Loyalty in Sephora shops, a new value prop of the private label credit card, and launching the co-branded credit card. Since 2021, I increased loyalty enrollments by over 400% year over year and increased Rewards transactions at POC from 55% to 80%. This was testament to my strategic vision and execution capability. All this was accomplished while always meeting financial goals and budgets.
I was able to accomplish all this because of the way I built and developed my teams. From 2021-2024, my org had the top engagement results in the company because I always delivered an experience for my teams where development, inclusion, idea sharing, fun and diversity were always paramount. Nobody builds and engages teams better than I do.
Steve Estepp
Steve Estepp, President
Estepp Energy|Estepp's
Steve Estepp grew up in the gas station business while working for his dad and has witnessed firsthand many of the changes that have occurred in the industry over the past 30 years. He attended the University of Richmond (Va.), where he received his undergraduate degree in Accounting in 1998. (Side note he worked weekends at a Shell service station there his freshman year.) While completing his degree, Steve worked part time his senior year for the public accounting firm KPMG and two more years after graduation, specializing in auditing. In 2000, Steve returned to the family business, during which time he obtained his MBA from the University of Kentucky with a concentration in accounting and finance. In 2010, Steve became 100% owner of Estepp's Friendly Shell and set the company on a path toward strategic growth and diversification. In 2012, Steve founded Estepp Energy which acquired an existing Shell wholesale distributor. Since then, Steve has grown both the retail and wholesale sides of the business. Estepp's Friendly Shell operates 11 convenience stores and is a franchise with Subway, Little Caesars, The UPS Store, and Hot Head Burritos. Estepp Energy supplies fuel to about 100 branded locations and operates its own fleet of trucks to transport the fuel.
Rachel Eickert
Rachel Eickert, Operator
The Corner Store
Rachel Eickert is a convenience store operator and entrepreneur from Southeastern Ohio. She operates The Corner Store, where she focuses on strong foodservice, excellent customer experience, and community connection. Rachel is passionate about the future of independent convenience retail and enjoys collaborating with other operators to share ideas and grow the industry
Ben Burds
Ben Burds, Managing Partner
Kunoco Food Mart
Ben Burds, Managing Partner of Kunoco Food Marts (a four store c-store chain in St. Lawrence County, NY). Our company also includes a fuel delivery business for wholesale and retail clients.
Chris Bambury
Chris Bambury, President
Bambury, Inc. dba Bonneau Markets
Chris is the President of Bambury, Inc., a fourth-generation fuel and convenience business rooted in Northern California’s wine country. Founded in 1922, the company has grown under Chris’s leadership from a legacy family business into a modern, tech-forward enterprise. He has driven expansion, embraced innovation, and launched the successful BONNEAU fuel brand in 2021, carrying on the entrepreneurial spirit of company founders August & Catherine Bonneau.
Chris began his career in information technology with a national internet service provider before joining the family business as an entry-level c-store employee—a hands-on experience that continues to shape his leadership philosophy.
He is an active industry leader. In 2023, Chris served as President of the California Fuels & Convenience Alliance (CFCA), the state association representing over 10,000 fuel and convenience locations. In 2017, he chaired the Pacific Fuels & Convenience Summit (PFCS), an event that draws over 1,500 attendees annually and achieved a record net profit that stood until 2024. He currently serves on the Executive Committee of the National Association of Convenience Stores (NACS) and chairs its Retail Engagement Committee.
Chris is committed to innovation, collaboration, and operational excellence. He continues to focus on sustainable growth, industry advocacy, and delivering long-term value to partners, customers, and the communities he serves.