Agnieszka Bobrukiewicz, Board Member of Orlen Unipetrol, Dir. Non-fuel Segment for ORLEN S.A
ORLEN Unipetrol a.s.

AGNIESZKA BOBRUKIEWICZ is a member of the ORLEN Unipetrol Group’s Board of Directors, responsible for retail in the Czech Republic, Hungary, Slovakia and Austria, and serves as Executive Director for the ORLEN Group’s non-fuel segment.

She is a senior executive with 20+ years of international experience in fuel and convenience retail and FMCG across Central and Eastern Europe. In her current roles, she oversees P&L for ORLEN retail operations in the Czech Republic, Slovakia, Hungary and Austria and leads the non-fuel business across seven markets: Poland, the Czech Republic, Slovakia, Hungary, Austria, Germany and Lithuania, shaping the ORLEN Group’s non-fuel strategy.

Agnieszka has a proven track record in driving business transformation, strengthening retail brands and delivering growth across fuel and non-fuel segments, including convenience and food. She has extensive experience leading cross-border teams, launching new formats and executing commercial strategies in highly competitive markets.

She focuses on innovation, customer experience and building high-performing teams that deliver sustained business impact.
Alongside her executive responsibilities, she has for many years actively supported women in business through close collaboration with foundations and women’s professional organizations, advancing leadership development, inclusion and equal opportunities across markets.

Joe Boyle, Chief Executive Officer
FRESHSTOP

Joe Boyle is the Chief Executive Office of FreshStop, a leading forecourt convenience store in South Africa - part of the Foo Lover’s Market Group. Joe began his career in Ireland, where he trained as an Apprentice Baker before emigrating to South Africa in 1983, Married with two children he settled in Nelspruit near his in-laws, he found employment with a construction company, contributing to the Sappi paper mill expansion at Ngodwana for nearly four years. His children's need for better educational opportunities prompted a move to Randburg, where his 3 child was born.

Entering the retail sector as a Bakery Manager at Hyperama Sandton, Joe quickly ascended to Specialty Food Manager. His ambition led him to a management training program that included an intensive two-year course akin to a mini MBA, culminating in a thorough 14-week retail overview with 17 challenging exams. Excelling in his studies, Joe graduated top of his class of 32, leading to a Buyer position at Hyperama's Head Office. He impressively grew his purchasing portfolio there from R1.5 million to over R100 million per month over six years.

In 1994, the he was appointed as Operations Manager at King Pie, a modestly sized franchise with 16 stores. Within three years, Joe ascended to the role of Managing Director as the brand expanded its presence to nearly 300 stores within South Africa and ventured globally with openings in Australia, New Zealand, Poland, and England.

Following King Pie's acquisition by Rebhold, subsequently renamed Mvelaphanda, the franchise met its profit targets ahead of schedule under Joe’s leadership. Simultaneously, sluggish growth and profitability issues at Royal Foods Services, another Rebhold subsidiary in Durban's contract catering sector, prompted shareholders to assign him to groom a new Managing Director for King Pie and oversee profitability and growth improvements at Royal Foods Services. Key to success was advancing the company's BEE rating and merging it with Sechaba Afrika. Joe’s efforts were instrumental in increasing annual turnover from R130 million to nearly R500 million over five years and reaching satisfactory profit margins. Cyril Ramaphosa, now President of South Africa, collaborated on this project.

While serving Royal Foods Services, they pursued an MBA from Wits University over two years and passed all courses but had to forgo the final paper due to a career transition.

In December 2004, Butterfield Bakery enticed Joe with an Operational Director role that included equity participation. Despite initial financial losses and challenging circumstances, his leadership led to a company turnaround. The goal was set by the primary shareholder to sell the company within three years at a value correlating with three to four years of pre-tax profits. This objective was met when Butterfield Bakery sold for more than triple its PBT after three years. After taking a two-month hiatus, Joe resumed his career at Fruit & Veg City in March 2008, taking on the role of Director for the FreshStop Brand, which initially included 14 stores. Since then, the brand has expanded to 330 franchised stores. The key goal was to develop and scale a robust business model designed to grow within the range of 300 to 400 stores throughout Southern Africa.

During Joe’s tenure with organisations such as Hyperama, King Pie, Royal Foods Services, and Butterfield, they actively participated in numerous professional development programs covering Marketing, Advertising, Sales, Project Management, Leadership, Emotional Intelligence, and Financial Management.

Joe has cultivated considerable networking connections and gained deep insights into his field by serving in various capacities across industry forums. His roles have included Council Member of the Franchise Association of South Africa, Vice President of the National Association of Catering Executives, Board Member of the Chamber of Baking in South Africa, and Treasurer of the Craft Bakers Association of South Africa. Additionally, he was appointed as a Board Member on the NACS (National Association of Convenience Stores) International Board.

Brian Donaldson, Chief Executive Officer
The Maxol Group

Mert Dunder, Head of Operational Technology
Petrol Ofisi Group

Results-driven manager with progressive experience gained in the competitive energy industry. Proven track record in several communication infrastructure, automation and operational technology activities, product development through project management, effective staff management. Expertise coupled with the development of strong customer and vendor relationships conductive to business growth. Demonstrates in-depth technical, analytical knowledge and strategic ability to facilitate operational and procedural planning – evaluating – assessing and managing the technology process.

Jorge Escuin-Rubio, Head of Strategy and Business Development – Mobility
REPSOL SA

With 30 years of experience in the energy sector, Jorge has spent almost his entire professional career in Repsol.

He began in 1994 in different sales and management positions in the Service Stations Business. He continued his professional growth by leading teams in Planning and Control Downstream Business, Regulatory Affairs, until he reached his current position as Director of Strategy and Business Development in the mobility area where, together with a great team, he works hard to provide customers with products and services wherever, whenever and however they need them.

An advocate of a fair energy transition, which ensures the promotion of efficient and sustainable mobility, from technological neutrality to excellence in customer experience, Jorge is leading the deployment of a new 100% renewable diesel at 1,500 sites in Spain and Portugal by the end of the year.

Over the last few years, he has also promoted the transformation of service stations in the Repsol group, with significant projects such as the creation of a new model of semi-proximity store, SuperCor Stop and Go, the set up the largest digital network of carwashes in Spain, Repsol Klin or several partnerships with leading brands such as El Corte Inglés, Amazon, Starbucks, Nespresso, Disney, …

He is also a member of the board of directors of Wible which is the car sharing company that Repsol has in Madrid, together with the Korean automaker KIA.

With a degree in Business Administration, he also holds an MBA from IESE business school.

Company description:

Repsol is a multi-energy company committed to a sustainable world with a forward-looking vision based on innovation and efficiency.

Repsol has a diverse team of more than 24,000 employees representing 79 nationalities who work across 29 countries.

They search for, produce, transform, and sell the oil and natural gas they obtain, in the knowledge that they need to meet both current and future energy needs.

Repsol is present throughout the entire energy value chain cycle, ranging from oil and gas exploration and production to low-carbon electricity generation and the production and marketing of energy solutions for the home, industry, and mobility.

It offers many solutions to meet society's essential needs, always guaranteeing the highest quality, safety, and efficiency of all its products and services, developed with the highest technological innovation. Repsol provides its customers with all the energy solutions they need for transportation, home, or business.

Repsol is Leading the energy transition with the aim of achieving the primary goal of becoming net zero by 2050. It relies on various lines of action in line with the targets set out in the Paris Agreement. To reach this goal, Repsol has set itself a demanding roadmap, including ambitious emissions reduction targets initially established in its 2021-2025 Strategic Plan and updated on Repsol ESG Day.

Digitization and technology are fundamental in meeting its goal of being a net-zero emissions company by 2050. It relies on digital technologies such as artificial intelligence, robotic process automation (RPA), cloud solutions, advanced data analytics, and more. In addition, Repsol boasts its research center, the Repsol Technology Lab, where more than 250 experts work on the development of new technological solutions for the energy industry's entire value chain.

Ambition, technology, and project execution enable Repsol to increase the speed at which they achieve this target.

Santiago Ferreccio, Head YPF FULL
YPF SA

Business Administrator with a Postgraduate degree in Business. Oriented to commercial management, operations, and new business development, with analytical thinking, negotiation, planning, and organization skills.

Vast experience with more than 20 years in Convenience Retailing, Sales, Marketing, and Operations, leading oil companies in the Argentine market. I emphasize my experience in the formation and management of heterogeneous client-oriented work teams, obtaining
results and providing advice. Member of the YPF Commercial School, training 1000+ employees.

Theo Foukkare, Chief Executive Officer
Australian Association of Convenience Stores (AACS)

Theo Foukkare is the CEO of the Australian Association of Convenience Stores (AACS), bringing extensive leadership experience and strategic vision to the dynamic convenience retail industry.
Passionate about driving growth, innovation, and sustainability within the channel, Theo is a trusted voice for retailers, suppliers, government stakeholders & the media.

Theo’s collaborative approach ensures that AACS remains a leading advocate for the convenience channel, prioritizing both the success of legitimate businesses and the broader community’s needs. An experienced and strategic leader, Theo is committed to helping shape the future of Convenience in Australia through his advocacy, thought leadership, and focus on protecting the interests of the industry.

Edwin de Graaff, Global Head of Shop Format & Innovation at Shell Mobility & Convenience
Shell

Edwin is a seasoned executive with over 20 years of experience in Retail and Supply Chain Management. Currently, he serves as the Global Head of Shop Format & Innovation at Shell Mobility & Convenience, where he spearheads strategic initiatives for customer offerings, including the development of retail design of EV-Hub, Shell Café, modular store concepts, and many other projects. He also holds a position as the Director and Board Member of Shell TapUp B.V.

Throughout his career, Edwin has demonstrated exceptional leadership skills, leading teams of over 50 professionals and enhancing Shell's non-fuel retail capabilities. His leadership approach focuses on developing people, fostering a collaborative environment, and empowering his team to achieve their full potential. Edwin's strategic leadership in optimizing supply chain strategies has been instrumental in driving significant improvements and efficiencies.
Edwin's extensive retail expertise includes negotiating multi-billion-dollar deals and overseeing retail procurement globally for the retail supply chain. His leadership in contract negotiations and supplier relationship management has driven significant cost efficiencies and value creation.
Edwin holds executive education credentials from MIT, Wharton, and Kellogg, and has a background in Business Economics and Information Management. A persuasive communicator and thought leader, Edwin frequently represents Shell at industry events, sharing insights on convenience retail, innovation, future outlook, and business practices.

Outside of work, Edwin enjoys golf, hockey, cycling, and spending time with his wife and 3 children. He speaks 4 languages, Dutch, English, German and Spanish.

Christopher Hartman, VP of Fuels, Advertising, and Development
Rutter's

Chris is currently the Vice President of Fuels, Advertising, and Development for Rutter’s convenience stores, in York, PA, as well as President of M&G Realty. He is the 11th generation to work in the family business, dating back to the founding of the Rutter’s farm in 1747.

Chris grew up working in his family’s stores, beginning at age 13, while also attending and participating in various convenience store industry events for over 20 years.

In 2016, Chris moved to Washington D.C. to attend George Washington University’s Global MBA program, receiving his master’s degree in 2018, with a concentration in Finance. In July of 2018, Chris returned to his roots, joining Rutter’s as Director of Fuels and Forecourt, later adding Advertising, Construction and Real Estate acquisition to his responsibilities with the company.

In his free time, Chris enjoys travelling and golfing. He currently lives in York with his wife, Hilarie.

Zsuzsa Hordai, Head of Strategic Projects
SPAR International

With over 10 years of experience in international market development, strategy, e-commerce and AI, I am currently leading international strategic projects across SPAR worldwide, a leading global food retail organization with over 13,500 stores in 48 countries. I also coordinate and manage our development plans in the GCC region. My mission is to drive growth and innovation through collaboration across SPAR's diverse and dynamic markets, leveraging data, AI-driven insights, best practices, and the power of our network.

As a former International Retail Development Manager at SPAR International, I successfully led the strategic business development and expansion in Europe and China, launching new markets, developing omni-channel capabilities, and leading the global e-commerce action group. My strong background in consumer goods, retail, data, and AI, combined with certifications in Lean Six Sigma, communication and finance, enables me to create value for customers, partners, and stakeholders through effective and engaging solutions.

In addition to my professional roles, I am passionate about mentoring and coaching emerging leaders within the industry. I have guided numerous professionals in their career development, helping them to achieve their goals and excel in their roles. I am particularly committed to female empowerment and leadership, actively supporting initiatives that promote gender equality and the advancement of women in business.

My commitment to leadership extends to my engagement with industry bodies such as NACS, CGF, and the AI Council, where we collaborate to drive key initiatives within the grocery retail industry for a more sustainable and technologically advanced future.

Daniel Kaddik, CEO
Bundesverband freier Tankstellen

Daniel Kaddik is Chief Executive Officer of bft – Bundesverband freier Tankstellen, the German Association of Independent Petrol Stations, which represents a network of 530 companies in the fuels sector. This segment of Germany’s Mittelstand comprises more than 2,800 petrol stations and over 27,000 jobs. In addition, he leads the eFuel Today project, which advocates for CO₂-neutral mobility. From 2023 to 2024, he also served as a member of the management board of MEW Mittelständische Energiewirtschaft Deutschland e.V., the German Association of Medium-Sized Energy Companies.

He is also a member of the Advisory Board of Automechanika, the world’s leading trade fair for the automotive aftermarket, and serves as a jury member for the “Petrol Station of the Year” award. In addition, he is a member of the Steering Committee of the Working Group on Monitoring Methodologies for CO₂-Neutral Fuels (WGMM), a cross-sector industry initiative that develops technical approaches for proving and monitoring the use of CO₂-neutral fuels in road transport.

Daniel Kaddik has 15 years of experience in politics, association work, think tanks and NGOs. During this time, he has worked with national and local governments, politicians and numerous NGOs in Germany, India, Russia, Central Asia, Southeastern Europe and at EU level. He is active as a political and strategic consultant for political parties, candidates and NGOs, and is co-founder and Managing Director of EZYcloud.org, a Salesforce implementation agency specializing in CRM solutions for NGOs.

From 2018 to 2022, Daniel Kaddik was Executive Director of the European Liberal Forum (ELF), the political foundation of the European Liberal Party, the ALDE Party. Together with its member organizations, ELF works across Europe to introduce new ideas into political debates, create platforms for discussion and encourage citizens to make their voices heard.

From 2012 to 2019, he headed the Southeastern Europe office of the Friedrich Naumann Foundation for Freedom, a non-profit organization that promotes liberal values, the rule of law and economic freedom. The foundation is active in more than 60 countries and provides political consulting and educational programs.

Prior to that, Daniel Kaddik worked for the foundation in Germany, India and Russia. He is actively committed to entrepreneurship as well as personal and political responsibility. His focus lies on liberal policy solutions, economics and the social sciences, as well as citizen participation in policymaking.

He holds degrees in Governmental Studies from the University of Erfurt, European Studies from the University of Hamburg and International Studies from the University of Birmingham.

Nicolas Papadopoulos, Director New Markets
Verifone

Nicolas is Director of New Markets with extensive experience supporting petroleum retailers and convenience store operators across global markets. He specializes in driven growth through strategic partnerships, technology-enabled solutions and deep understanding of fuel, retail and payment ecosystems. Nicolas has served in various roles inside Verifone from product, sales and now responsible for growing Verifone's presence into new markets outside the US.

Claudio Reboredo, Partner - Owner
FGC Fuels Marketing

Claudio Reboredo, a seasoned international executive and entrepreneur, straddles diverse worlds as a consultant, speaker, and key industry figure. Currently, he holds the pivotal role of Relationship Partner for LATAM at NACS (National Association of Convenience Stores, USA).

Claudio's international prowess is evident in his 30+ years of experience within a multinational corporation, spanning varied stints across the UK, Colombia, Mexico, and the US. His expertise lies in navigating diverse industries like retail, oil and gas, and technology, having held leadership positions in sales, marketing, and operations.

Beyond corporate walls, Claudio leverages his acumen to guide prominent companies in Latin America through his consulting firm Core Crowd (www.corecrowd.net).

He is also the co-founder of FGC Fuels Marketing (www.fgc.company), a fuel wholesale and retail powerhouse in Argentina. FGC was the first Latin American business to win the NACS Convenience Retailer of the Year Award in 2023. We have also been recognized as Argentina's best retailer by Shell International and ranked second globally in the "The Best Foodvenience Store in the World 2024" competition.

A sought-after speaker at industry events, Claudio imparts insights on strategy and leadership. Driven by an insatiable curiosity and a passion for continuous learning, his career began in executive education, where he created SIMx (corecrowd.net/simx), a "business war" simulation model for mastering the intricacies of retail.

Claudio's literary debut, "El cuento del Liderazgo”, delves into inspiring stories to unveil the essence of true leadership.
He further lends his expertise as an advisor to the NACS International Board of Directors and the NACS LATAM committee, having previously served on the Coca Cola Retailing Research Council for Latin America.

Jennifer Schmidt-Brekenfeld, Geschäftsführerin Tank & Rast GmbH
Autobahn Tank & Rast Gruppe GmbH & Co. KG

Patrick, Schnell, General Manager
Petro-Center SA / PC-Tank Sàrl

Sandra Schütte, Head of Mobility
Westfalen AG

Sandra Schütte has over 20 years of experience in the retail and food service sector, with more than 15 years of experience in the petrol station business. After graduating from the University of Bonn with a degree in “Dipl. Oecotrophologin” (Food Science and Oeconomics), she began her career as a product developer at a food agency. In 2008, she joined BP, where she held various positions in the areas of category management and sales. In her last position at BP, she was Global Food Service Manager, responsible for the food service strategy and a cross-border team. In November 2018, Sandra Schütte joined Westfalen AG, where she was responsible for convenience and car wash business of the Mobility division as Head of Convenience, Gastronomy and Services. On 1 January 2024, she took over overall responsibility for the Mobility division and became a member of Westfalen AG's management board.

Roger Vogt, CEO Retail
Valora Schweiz AG