Jasmine Struble
Jasmine Struble, Senior Foodservice Category Manager
Yesway
Jasmine Struble is an ex-Fortune 100, 500+ unit chain purchasing professional, now serving as Senior Foodservice Category Manager for Yesway, 400+ convenience chain. With 10 years of Foodservice expertise, Jasmine is dedicated to influencing sustainable results through cross-team partnerships and strategic long-term negotiations. Jasmine’s passions include leveraging diverse suppliers to further strengthen the marketplace, as well as environmental transformation initiatives such as waste diversion pilots.
Roy Strasburger
Roy Strasburger
CEO, StrasGlobal
President, Compliance Safe
Roy Strasburger is an expert in convenience retailing and a thought leader in the retail industry. He is a frequent columnist, conference presenter, and webinar and podcast participant.
Roy is a fourth-generation retailer and is currently CEO of StrasGlobal, a retail support and consulting company based in Austin, Texas, USA. In this capacity, he oversees StrasGlobal’s retail, tech, and consulting businesses. He also serves as President for Compliance Safe – a business document management software solution that won the CSP Retailer Choice Best New Technology Product in 2020.
Roy attended Baylor University graduating with degrees in Marketing and Computer Information Systems. He obtained his JD degree from Baylor University Law School in 1984 and joined a British law firm based in the Caribbean.
After moving to England, where he started a publication company, Roy returned to the US to join Strasburger Enterprises, Inc. (SEI) as General Counsel. He later became President of SEI’s fuel division then, in 1994, he was named President of the International Division. From 2009 Roy ran SEI’s US and international convenience retailing businesses as well as heading up Cambridge-Myers, its consulting division. During his time with SEI, Roy was responsible for the development and/or operation of over 6,000 retail sites in 33 countries through the licensing of its systems and management agreements.
In 2012 Roy bought SEI’s retail business and continues to provide retail related services to multinational oil companies, financial institutions, investors, and independent operators under the StrasGlobal banner.
Roy is a co-founder of the Vision Group Network, where top level executives discuss current and future issues and share their perspective with the rest of the industry, and a co-founder of Resources for Retailers (RfR), an initiative that provides information, support and, most importantly, actionable plans for small retailers.
Roy is a member of the National Association of Convenience Stores (NACS) where he served as Vice-Chairman on its Executive Board and Board of Directors and was a founding member of the NACS International Board. Roy is also a member of the New York Association of Convenience Stores (NYACS), and a past member of the Society of Independent Gasoline Marketers of America (SIGMA) where he participated on the Legislative Committee, the Turnaround Management Association (TMA), and the Tribal Convenience Store Association (TCSA). He has also been a member of The Coca-Cola Research Council, the Consumer Goods Forum (formerly CIES), and the National Association of Real Estate Investment Trusts (NAREIT).
Roy is the recipient of Convenience Store News inaugural 2021 Special Service award.
Roy is an Officer in the Priory in the USA of The Order of St John and is a member of The American Friends of St George and Descendants of the Knights of the Garter. Roy and Eva are based in Austin, Texas and they have four daughters, Selina, Chantal, Lorelei and Danielle. Along with other charitable endeavors, Roy and Eva focus on supporting global cultural and heritage projects.
The context: Dreaming of new ventures, exploring foreign markets, early mornings watching cities come alive, G&Ts at Bali sunsets, reading The Economist, long road trips with rock’n roll on the radio, or Texas two-stepping with his four daughters. Enjoying the moment.
Eva Strasburger
Eva Strasburger
President, StrasGlobal
CEO, Compliance Safe
Born in Tanzania, brought up in Vanuatu, Hong Kong and the Caribbean and educated in England, Eva Strasburger, brings an international perspective to everything she does. After graduating from Cambridge University, and a stint at Chase Manhattan Bank in London, she co-founded a publishing company with Roy Strasburger in Southern England before moving to the States in 1988. For fifteen years, she served as VP of International Client Relationships for Strasburger Enterprises, where she helped manage their convenience retailing clients in over thirty countries.
Eva is currently President of StrasGlobal. StrasGlobal had its own retail outlets until June 2022 and, for the last thirty years, has provided operational and infrastructure support and management consulting to retail operators. Eva is also CEO of Compliance Safe, a SaaS product that manages business-critical documents, and alerts retailers when permits should be renewed. Compliance Safe won CSP’s Retailer Choice Best New Technology Product in 2020.
Eva is co-founder of the Vision Group Network – where industry leaders meet to discuss current and future issues and share their perspective with the rest of the industry.
In 2020, Eva spearheaded the StrasGlobal COVID Task Force Team and the development of the COVID-19 Response Plan. Shared with retailers, the plan was featured by NACS, Convenience Store News, CSP and numerous state associations. Eva then headed up Resources for Retailers, a new initiative that provides information, support and, most importantly actionable plans for small retailers.
Eva is a member of the National Association of Convenience Stores (NACS), and the New York Association of Convenience Stores (NYACS), and a past member of the Society of Independent Gasoline Marketers of America (SIGMA) and the Consumer Goods Forum (formerly CIES).
Convenience Store News named Eva as a senior-level leader in their 2021 Top Women in Convenience Awards.
Eva, is an Officer on the Board of Directors of the Caius Foundation of Gonville and Caius College, Cambridge University, an Officer of the Priory in the USA of The Order of St John and Vice-President of The American Friends of St George’s and Descendants of the Knights of the Garter. She is based in Austin, Texas with her husband, Roy, and they have four daughters: Selina, Chantal, Lorelei and Danielle. Along with other charitable endeavors, Eva and Roy focus on supporting global cultural and heritage projects.
The context: A unique Anglo-Goan background and perspective from a bygone era; a love of the exotic in design and beauty; a connoisseur of boutique hotels and travel itineraries; an aficionado of late-night dinner debates; a passion for collecting artifacts and their stories; a collector, connector, and disseminator of information; an initiator of creative experiences and an enthusiastic participator in any cultural ventures.
Barbara Stoyko
Barbara Stoyko, SVP Shell Mobility Americas
Shell USA
Barbara became the Sr. Vice President of Shell Mobility Americas, effective August 1st, 2021. In this role, she is responsible for the financial, strategic, and organizational delivery of the Retail businesses in Canada, United States and Mexico. Prior to this role, she was the GM of Sales for the branded wholesale business across the United States, where she led her organization to deliver record new business growth while supporting wholesalers through significant market changes.
Barbara began her career as a Process Engineer at the Puget Sound Refinery in 1992, after graduating with a BS in Chemical Engineering from UCLA, but found her ‘home’ in Retail over the past 24 years. Barbara has developed deep expertise in many areas of the business through her roles in sales, strategy, retail development and operations. Prior to her GM of Sales role, Barbara was the GM of Operations and GM of Network Delivery for North America. She has extensive experience in organizational leadership, strategy development, sales and negotiations, and project management. Barbara has a passion for developing talent and building lasting relationships with her team members and external partners.
Barbara resides in Houston Texas with her husband, Rich, with whom she has three children ages 26, 22, and 18.
Wes Stone
Wes Stone, CEO
Ultimate Sales
My commitment to the convenience store industry runs deeper than business—it’s my passion, my family legacy, and my life’s work.
In 1994, I founded Ultimate Sales with a simple but radical idea: focus exclusively on food for the c-store channel. While competitors chased scale, we chose specialization. That focus reshaped the category and helped ignite the modern food-to-go movement across North America. Today, Ultimate connects award-winning brands with more than 140,000 convenience stores, driving growth for the nation’s top manufacturers through strategy, execution, and relentless follow-through.
After 25 years leading c-store foodservice, we’re evolving again—expanding our reach across all key categories, from snacks and candy to packaged beverages. This next chapter builds on decades of trust and partnership with retailers, distributors, and suppliers who know we deliver from concept to consumption.
C-stores aren’t a division of our business—they are our business.
At Ultimate, integrity, service, and excellence aren’t slogans—they’re standards. Our team contributes over 800 volunteer hours each year, living our belief that success means more when it gives something back.
Jessica Stoll Lowery
Jessica Stoll Lowery, Project Manager
Climate Mayors
Jessica Stoll Lowery is the Project Manager for Climate Mayors, where she supports organizational initiatives, fosters collaboration among member cities, and oversees project implementation. With a background in local-level climate action, she is dedicated to supporting municipalities as they work to achieve their climate goals.
Before joining Climate Mayors, Jessica served as a Program Manager at the Electrification Coalition, where she managed technical assistance programs focused on transportation electrification. She also served as an AmeriCorps VISTA with the City of Indianapolis, contributing to climate and resiliency initiatives. Jessica holds a Bachelor’s degree from Xavier University and a Master’s degree from Marquette University.
Scott Smith
Scott Smith, Sr Director of IT
Parker’s
At Parker’s, Smith leads the company in all aspects of technology, including the company’s round-up for charity technology, self-checkout systems, cloud infrastructure, servers, and the efficiency of payment systems, which process more than 125,000 transactions per day. He also ensures that the Parker’s Rewards app is up-to-date and efficiently serving the loyalty program’s 300,000+ members.
Before joining Parker’s in 2021, Smith worked as the Director of Information Technology at convenience and fuel retailer Royal Farms in Baltimore, Md., where he led the IT department’s security, infrastructure, and retail operations initiatives for hundreds of stores across multiple states.
Earlier this year, Smith was named a “Future Leader in Convenience” by Convenience Store He is news for his impressive professional achievements and currently resides in Savannah, Ga.
Jay Smith
Jay Smith, Executive Director
Charge Ahead Partnership
Jay has spent more than two decades working in coalition development and association management. Throughout his career he has done extensive work in both the transportation and energy sectors. He was instrumental in the creation of Charge Ahead Partnership and has served as the Executive Director since the coalition’s inception in 2021. Under his leadership Charge Ahead has grown from a small collection of stakeholders into a national coalition with more than 400 member companies, associations, and individuals committed to seeing the expansion of the EV charging network driven by private investment and competition.