CTVG’s June 14, 2024 virtual meeting featured Kevin Struthers, chief product officer and co-founder at Axonet and Doug Baker, vice president of industry relations at FMI (Food Marketing Institute) for an overview of retail media networks and considerations and challenges for operating such programs.

CTVG members explored the challenges of resource allocation, technology integration, and strategic management, while underscoring the importance of financial planning, data integration, and ensuring customer relevance.

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The main topics in this CTVG Vision Report include:

  • The Customer Experience Matters
  • Can Small Operators Scale RMN’s?
  • Resource Complexities

Plus, Lightning Round review of previous CTVG discussions on AI and fighting for tomorrow’s customers.

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